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Dr Peter G.P. Walters

Dr Peter G.P. Walters
華彼達博士

Consultant to Dean
院長顧問

BSc (Lond.); MBA (Liv.); PhD (Geo. State)

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Teaching and Scholarly Interests: International management and marketing

Peter studied for his BSc (Econ) degree at the London School of Economics and received MBA and PhD degrees from the University of Liverpool and the Institute of International Business, Georgia State University, respectively. He has worked at universities in the UK, USA and Norway – primarily at the University of South Carolina, where he had tenure in the School of Business, and the Norwegian School of Management. He was employed as an economist in industry prior to his academic career.

He joined The Hong Kong Polytechnic University in 1994 as Chair Professor and Head of the Department of Business Studies in the Faculty of Business. He served as Department Head, and then Dean, over the next eight years. From 2007 to 2016, he served as the Associate Dean (Quality Assurance) of the PolyU’s College of Professional and Continuing Education.

His primary teaching and research interests lie in the areas of global marketing and international management. He is the co-author of two editions of a textbook, Global Marketing Management: A Strategic Perspective, and has also co-authored a book on Developing Export Markets. He is the author of over 100 journal, conference and other papers. His research has been published in the major IB journals, including the Columbia Journal of World Business, Journal of International Business Studies, Management International Review, and International Business Review. One of his papers won the American Marketing Association’s Cavusgil Award for the article published in the Journal of International Marketing that made the most significant contribution to the advancement of international marketing management in 2003.  His work was published in the Strategic Management Journal, Journal of the Academy of Marketing Science, Entrepreneurship Theory and Practice, Journal of International Marketing, Industrial Marketing Management, Journal of Business Research, International Marketing Review, and other leading refereed journals.

He was awarded the prestigious American Marketing Association Global Marketing SIG’s “Significant Contributions to Global Marketing Award” in 2009. He has undertaken consulting work for the United Nations and US Department of Education; has been a visiting professor at the University of Hawaii and AGSIM in the USA, and the BI and Bodo business schools in Norway; and he speaks and reads Norwegian.

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